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NatGeo Real Life | Andres Rossi Studio

NatGeo Real Life

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Channel Branding proposals

Fox International Channels trusted in us to design some moodboards for this NatGeo RealLife channel branding pitch. The focus was on the people and a closer relation with the audience. So we came up with three different options, one based in a close point of view, with close-ups on objects and textures that suggest an action, another one focusing on the people’s point of view, using a subjective view to display the information, and a third one, were through variations and combinations of materials and footage we could express some sort of life’s diary.

 

Fox International Channels confió en nosotros para diseñar unos moodboards para NatGeo RealLife TV branding pitch. El objetivo era generar una relación mas cercana con el espectador, así que generamos tres opciones diferentes. Una basada en un punto de vista cercano, en los close-ups en objetos reales y texturas, otra con hincapié en las personas y su punto de vista, con el uso de cámara subjetiva, y una última donde a través de el uso de diversos materiales y la combinación de los mismos, tratamos de emular un diario de vida con anotaciones, recortes etc.

Credits

Credits Andres Rossi Studio:
Creative & Art Direction: Andres Rossi
Design: Ganz Toll, Juan Caballé, Andres Rossi

Client:
VP Creative and Consumer Marketing NGCI: Emanuele Madeddu
VP Branding and Creative Fox International Channels: Florencia Picco
Branding Director Fox International Channels.: Mariano Barreiro

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