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GNT Channel | Andres Rossi Studio

GNT Channel

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TV Branding

Globosat contacted us to work on the refresh of GNT channel branding. The client wanted to maintain their logo and the acetates of the previous branding. So we took those elements giving them a new twist and also developed four full and editable lettering alphabets to communicate the titles, providing the channel with his own voice, and a more laid back and closer feel, which was one of the objectives. We also applied that analogic feel for the animations. Check out the full project and proccess on our behance.

Globosat nos contactó para trabajar en el Branding del canal GNT. El canal necesitaba mantener el logo y los acetatos del branding anterior, asi que tomamos esos elementos reversionandolos y también desarrollamos cuatro alfabetos a mano alzada para comunicar los títulos, logrando dotar al canal de una voz propia y generando mas cercanía con el espectador.  Aplicamos tambien la sensacion de lo analogico o manual a los movimientos en la animación. Vean el proyecto completo con su proceso en behance.

Credits

Credits Andres Rossi Studio
Creative & Art Direction: Andres Rossi
Design: Romina Giarri, Carla Dasso, Andres Rossi
Lettering Artists: Panco Sassano, Yanina Arabena, Guillermo Vizzari.
Animation Director: Martin Muerza
2D animation & compositing: Martin Muerza, Ezequiel Odone, Bruno Persico

Client: Globosat
Creative Manager: Marcio Pimenta
Creative Director: Leon Vilhena
Art Directors: Celina Arslania; Monica Puga

© ANDRÉS ROSSI STUDIO 2017.